Keyword clustering tool
Keyword cluster tool: group your keywords by topic
Add your website. Get your keywords grouped into topics, with real search volume and the page each cluster needs.How Bottally clusters your keywords
Bottally does this for every website it works on.
- 1
Read your site
Bottally reads your website to learn what you sell.
- 2
Find keywords
It finds the searches your buyers make, with Google volume and difficulty.
- 3
Merge variants
It merges spellings that Google counts as one search.
- 4
Group
It groups the searches that one page can answer.
- 5
Plan the pages
Each cluster gets a page type, from pillar page to best-of list.
- 6
Publish
It writes one article a day and links each one to your pillar page.
Why cluster your keywords
A keyword list tells you what people search. It does not tell you how many pages to write. One page per keyword gives you thin pages that compete with each other. Keyword clustering gives you one page per need.
What is keyword clustering?
Keyword clustering groups searches that share an intent. “crm pricing” and “how much does a crm cost” are one need. “best crm for real estate” is another. The clusters become your page list.
Keyword clusters and topical authority
Search engines and AI answers favour sites that cover a topic fully. A pillar page linked to a page for each cluster shows that coverage. The internal link checker finds the links you are missing.
Which cluster to write first
- Start where difficulty is low and buyers search: best-of, alternatives and pricing.
- A cluster of many small keywords often beats one big keyword.
- Leave the hardest clusters for later.
From clusters to published articles
Planning is the easy half. Bottally turns your clusters into a content plan. Then it writes and publishes one article a day, linked into your site. See how in our SEO automation guide.