AI SEO agent for SEO and AEO
AI SEO agent: what it is, how it works, how to choose one
Bottally is an AI SEO agent. Every week it researches your keywords, audits your site, reads what competitors publish and finds the gaps. Then it publishes a researched article a day and tracks whether AI engines name you.What an AI SEO agent is
An AI SEO agent is software that takes a goal, more search traffic from the right buyers, and does the multi-step work toward it on its own. It pulls live data, decides the next step, does the work and checks the result. Then it does it again next week.
That is the difference from what came before. An SEO tool gives you a score and a list of things to fix. A chatbot answers the prompt you type and waits. An SEO agent connects a language model to real search data and to your website, so it can research a keyword, write the article and publish it without anyone copying text between tabs.
Three things make it an agent rather than a writer with a schedule: live data (search volumes, the pages that rank, what AI engines cite), the ability to act (publishing to your CMS), and memory (what it published, what it found last time, what changed since).
A note on names. “AI SEO” often means optimizing for AI search: getting named by ChatGPT, Perplexity and Google AI Overviews. “SEO agent” means AI doing the SEO. A useful agent now does both, because buyers search in both places.
What an SEO agent does each week
The loop Bottally runs for your site, in order.
- 1
Research keywords
Real search volumes, difficulty, intent and cost per click, re-run every cycle so the plan follows demand.
- 2
Audit the site
A crawl of your pages for what a technical SEO would flag, with each issue tracked until it is fixed.
- 3
Read competitors
The brands AI engines recommend instead of you, crawled, with the keywords they already rank for.
- 4
Find the gaps
Every buyer question AI answers without naming you, and every topic competitors own that you do not, becomes an article.
- 5
Write and publish
A researched article written and published to your blog every day, linked to the pages you already have.
- 6
Track AI answers
Whether ChatGPT, Perplexity, Google AI Overviews and AI Mode mention and cite you, and who they name instead.
What to automate, and what to leave alone
Automate the work that collects data or produces a draft. Keep a person on anything that can remove pages from Google or speaks for your business.
Hand it to the agent
- Keyword research and re-pricing every cycle
- Site crawls and technical issue tracking
- Competitor content and keyword reads
- Content briefs built from what already ranks and what AI cites
- Writing and publishing on a steady schedule
- Titles, meta descriptions and tags
- Internal links into your existing pages
- Weekly checks of AI answers for your buyer questions
Keep a person on it
- Which market and customers you want
- Redirects, canonicals, robots.txt and noindex rules
- Site migrations and redesigns
- Outreach and relationships with other sites
- Claims about your own product, pricing and results
- Anything legal, medical or financial that needs an expert's name on it
The full task-by-task breakdown is in our guide to SEO automation.
SEO agent vs SEO tool vs agency
Four ways to get SEO done, and who each one suits.
| Compare | SEO tool | DIY agent (Claude or ChatGPT + MCP) | SEO agency | AI SEO agent |
|---|---|---|---|---|
| Who does the work | You. The tool reports. | You, with a model doing the steps you prompt. | Their team. | The agent, on a schedule. |
| Data | Deep, in its own dashboard. | Whatever you connect over MCP or scripts. | Their tools, their reports. | Live search data, crawls and AI answers, built in. |
| Publishing | No. | Only if you build it. | Yes, on their calendar. | Yes, daily, to your CMS. |
| AI answer tracking | Sometimes, as an add-on. | If you script it. | Sometimes. | Weekly, across four engines. |
| Best for | Teams with an SEO in-house. | Technical people who enjoy building. | Migrations, strategy, digital PR. | Founders and small teams who want output without hiring. |
An agency is the better choice for a migration, a technical rebuild or a PR campaign. We go through the trade-offs in AI SEO agent vs SEO agency.
How to judge an AI SEO agent
Eight questions to ask before you let any agent publish to your site, ours included.
Where its numbers come from
Search volumes and difficulty from a real data provider, not a model's guess. Ask which one.
What each article is built from
You should be able to see the sources, the ranking pages and the brief behind every post.
Where it publishes
Natively to your CMS, so posts live on your domain and stay yours if you leave.
What you can see
Every keyword, finding and article in one place, before and after it goes live.
Its pace
A steady cadence, such as one post a day. Hundreds of pages in a burst is a pattern Google's spam policies describe.
What it measures
Rankings and AI answers both. A page-one ranking no longer tells you whether ChatGPT names you.
What it promises
Anyone promising a ranking by a date is guessing. SEO compounds over months.
A fair test
Run it on three of your real keywords and read what comes out. That tells you more than any demo.
Comparing options? Our best AI SEO agents roundup runs each one through these questions.
How Bottally works as your SEO agent
Keywords you can actually win
Bottally reads your site, proposes the terms your business is about, and prices every one with real search volume, difficulty, intent and cost per click. Anything nobody searches is dropped. The rest are scored against your own site’s authority, because a keyword that suits an established site can be out of reach for a new one. You pick which to keep.
Competitors, found in the answers
Your competition is whoever AI engines recommend instead of you. Bottally takes those brands from the answers, crawls their sites, and pulls the keywords they already rank for on page one. That is where the gaps come from.
A plan, then a brief, then an article
Each keyword becomes a small topic hub: a main page first, then supporting articles that link up to it. The buyer questions where AI answers leave you out come right behind it. Every article starts as a brief built from the pages that rank and the sources AI engines cite for that query: their length, their structure, the format that wins. The writer is told to take every specific, every statistic, price and example, from that research and nowhere else.
Published to your blog, linked into your site
One article a day goes out to WordPress, Webflow, Ghost, Shopify, Wix, Notion, Framer, Next.js or any webhook, connected once with an API key. Each one gets a title tag, meta description and tags written for search, and links to up to three of your own pages, never to a competitor. If you would rather pull the content yourself, there is an API and an MCP server, so Claude, Cursor or any MCP client can read your articles, keywords and AI visibility.
Tracked in the answers, not just the rankings
Up to 30 of your buyer questions are put to ChatGPT, Perplexity, Google AI Overviews and AI Mode every week. You see whether each engine names you, cites you, and who it names instead. For most sites the first baseline is zero mentions. That is the number the articles are there to move, over months rather than days.
Backlinks, if you want them
Domain authority decides how hard a keyword you can win. Opt in to the backlink network and your articles link out to other members while theirs link back to you, with a credit ledger keeping it even. It is off until you turn it on.
One plan: Pro, $99 a month
One site, one article a day, 30 tracked buyer questions, four AI engines and the backlink network. No promises about rankings or traffic by a date; SEO compounds.