AI engines like ChatGPT, Perplexity, and Gemini are becoming the primary way people discover products and services. When someone asks "what's the best tool for X," AI engines recommend specific brands. If your brand isn't in those answers, you're missing high-intent, high-conversion traffic. AI visibility is about making sure you show up in those recommendations.

AI engines synthesize information from across the web: search results, Reddit discussions, review sites, blog posts, social media, and more. They look at what people are saying about your brand, how often it's mentioned in relevant contexts, and whether the sentiment is positive. It's not about gaming an algorithm, it's about being genuinely present and well-regarded across the sources AI models rely on.

Traditional SEO optimizes for search engine rankings. AI visibility optimizes for being recommended by AI models. AI engines don't just look at top search results. They do deep research across hundreds of sources in seconds. You need to be present on Reddit, in blog posts, on social media, and in cited articles. Bottally tracks all of this and tells you exactly where to focus.

The Lite plan tracks your brand daily across ChatGPT, Google AI Mode, and Google AI Overviews — the highest-traffic AI answer surfaces. The Growth plan adds daily Perplexity and Claude monitoring, so all five engines refresh every day. We continuously add new engines as the landscape evolves.

You'll get your first visibility report within minutes of connecting your brand. Improving your AI visibility is an ongoing process, but many users start seeing increased AI recommendations within weeks of acting on our daily opportunity alerts and content gap recommendations.

Yes. Competitor tracking is a core feature. You can monitor which competitors are being recommended in your niche, understand why AI engines prefer them, and get specific actions to close the gap.