Free SEO audit tool

Free website audit

Every page crawled, checked and scored in about a minute. No sign-up.

Free. No sign-up. Up to 30 pages, judged in under a minute.

How the website audit works

Six stages, streamed to your screen as they happen. Every fact comes from your HTML, every score from a fixed rubric, so two runs of the same site agree.

  1. 1

    Crawl

    We read robots.txt, find your sitemap and fetch up to 30 pages across every section of the site.

  2. 2

    Facts

    Every page is checked for the on-page basics a technical SEO would flag, with the fix for each.

  3. 3

    Analysis

    Each page is classified by kind and search intent, and scored on whether its title, description and content would win the search.

  4. 4

    Site read

    The site as a whole: business type, SEO maturity and which essential pages are missing.

  5. 5

    Plan

    An action list built from the findings, each action scored for impact and effort on your site.

  6. 6

    Per-page report

    Every page's keywords, scores and fixes as clean text, one click to copy.

What the website audit checks

The checklist a technical SEO audit runs, plus the structure questions most SEO checkers skip.

Crawlability

  • robots.txt reachable and not blocking the site
  • AI search crawlers (ChatGPT, Perplexity, Claude) let in
  • XML sitemap found and referenced
  • no broken URLs in the sitemap
  • HTTPS everywhere

On-page SEO

  • one title per page, 30-65 characters, on the page's search
  • meta description 70-160 characters that earns the click
  • exactly one H1
  • canonical on every page
  • alt text on images
  • Open Graph tags

Content

  • no thin pages under 300 words
  • no duplicate titles across pages
  • topic clear within five seconds
  • a clear next step on every page

Structure

  • a page per service or product
  • trust pages: about, reviews, case studies
  • a content hub that answers buyer questions
  • comparison pages for buyers weighing alternatives

Signals

  • structured data: Organization, Service, Product, Article, FAQPage
  • mobile viewport tag
  • language declared
  • internal links between offers, proof and articles

Page analysis

  • page kind and the search intent it serves
  • the five keywords each page targets
  • would the title win the click
  • does the copy read as generic or specific
  • is it a search page at all, or an app route

What a website audit should tell you

Most free audit tools hand you a list of tags to fix. That list matters, but it is not why a site fails to rank. Sites fail because the pages a buyer searches for do not exist, because titles describe the company instead of the search, and because nothing on the site answers the questions people ask before they buy.

This audit checks both layers. The facts come from your HTML: titles, descriptions, headings, canonicals, structured data, word counts, robots and the sitemap. The analysis answers concrete questions about each page with a confidence: is this a service page, would this title win a click, is the content thin for its topic, does the site have a page per offer, does it help buyers compare.

The result is a score you can track, an action plan ordered by return, and a per-page report you can hand to whoever writes for your site. If you would rather have it done, Bottally runs the same audit monthly and publishes the articles it recommends.

Website audit vs SEO audit vs SEO checker

People search for these under different names: website audit, SEO audit, SEO checker, free SEO analysis for a website. They want the same thing: what is wrong and what to do.

An SEO checker grades one URL against a list of tags. An SEO audit crawls the site and reports technical and on-page issues. A website audit goes one layer up: it asks whether the site has the pages, proof and content a buyer needs. This tool does all three in one run, and every issue comes with the fix.

How to use the results

Fix the critical findings first, since they stop pages from being indexed at all. Then rewrite the titles marked as unlikely to win the click. Then build the pages the plan says are missing, and run the internal link checker to connect them to the pages you already have. Whoever edits your site can open a page in the browser, press Copy, and paste: they get that page's keywords, every score and every finding with its fix, without a second crawl.

When to run a website audit

Before a redesign, after one, when traffic drops, and once a month otherwise. A site changes every time someone publishes, and an audit is the only way to see what that did to titles, links and the sitemap.

Website audit FAQ

A website audit checks how well a site can be crawled, indexed and ranked, then lists what to fix. This one adds a judgment of what pages the site is missing.

Robots.txt, the sitemap, and up to 30 pages: titles, meta descriptions, headings, canonicals, structured data, thin content, mobile tags and broken URLs.

Yes. Enter your address above. The SEO audit runs in about a minute with no account and no email.

Both. It covers the technical and on-page checks of an SEO audit, plus site structure and content gaps.

Not on its own: it cannot crawl your site. Run this audit, then copy any page's analysis and hand it to whoever fixes your site.

Agencies charge $500 to $5,000 for a manual audit. This tool is free. Bottally Pro re-runs it monthly and fixes what it finds.

Critical issues cost 10 points, warnings 3, notes 1, scaled by how many pages were crawled.

That is enough to judge a site's structure in under a minute. Bottally Pro crawls the whole site every month.

No. The audit streams to your browser and nothing is saved.