Free SEO audit tool
Free website audit, with a strategy attached
Enter your address. Watch every page get crawled, checked and scored, then read what to do about it. No sign-up.How the website audit works
Six stages, streamed to your screen as they happen.
- 1
Crawl
We read robots.txt, find your sitemap and fetch up to 30 pages across every section of the site.
- 2
Facts
Every page is checked for the on-page basics a technical SEO would flag, with the fix for each.
- 3
Judgment
A typed decision model labels each page's kind and intent and scores whether its title would win the click.
- 4
Site read
The same model judges the site as a whole: business type, SEO maturity and which essential pages are missing.
- 5
Plan
An action list built from the findings, each action scored for impact and effort on your site.
- 6
Strategy
A short memo: what to fix this week, what to build this month, ten articles to write, what to measure.
What the website audit checks
The checklist a technical SEO audit runs, plus the structure questions most SEO checkers skip.
Crawlability
- robots.txt reachable and not blocking the site
- XML sitemap found and referenced
- no broken URLs in the sitemap
- HTTPS everywhere
On-page SEO
- one title per page, 30-65 characters, on the page's search
- meta description 70-160 characters that earns the click
- exactly one H1
- canonical on every page
- alt text on images
- Open Graph tags
Content
- no thin pages under 300 words
- no duplicate titles across pages
- topic clear within five seconds
- a clear next step on every page
Structure
- a page per service or product
- trust pages: about, reviews, case studies
- a content hub that answers buyer questions
- comparison pages for buyers weighing alternatives
Signals
- structured data: Organization, Service, Product, Article, FAQPage
- mobile viewport tag
- language declared
- internal links between offers, proof and articles
What a website audit should tell you
Most free audit tools hand you a list of tags to fix. That list matters, but it is not why a site fails to rank. Sites fail because the pages a buyer searches for do not exist, because titles describe the company instead of the search, and because nothing on the site answers the questions people ask before they buy.
This audit checks both layers. The facts come from your HTML: titles, descriptions, headings, canonicals, structured data, word counts, robots and the sitemap. The judgment comes from a typed decision model that reads each page and answers concrete questions with a probability: is this a service page, would this title win a click, is the content thin for its topic, does the site have a page per offer, does it help buyers compare.
The result is a score you can track, an action plan ordered by return, and a strategy memo you can hand to whoever writes for your site. If you would rather have it done, Bottally runs the same audit monthly and publishes the articles it recommends.
Website audit vs SEO audit vs SEO checker
An SEO checker grades one URL against a list of tags. An SEO audit crawls the site and reports technical and on-page issues. A website audit goes one layer up: it asks whether the site has the pages, proof and content a buyer needs. This tool does all three in one run, and every issue comes with the fix.
How to use the results
Fix the critical findings first, since they stop pages from being indexed at all. Then rewrite the titles the judgment model marked as unlikely to win the click. Then build the pages the plan says are missing. If an AI agent edits your site, copy the prompt at the end of the audit and paste it in. It contains every finding with its URL and fix, so the agent can work through them without a second crawl.
When to run a website audit
Before a redesign, after one, when traffic drops, and once a month otherwise. A site changes every time someone publishes, and an audit is the only way to see what that did to titles, links and the sitemap.